“Dear Basepaws Family,
I’m Anna Skaya, the founder and CEO of Basepaws. I want to personally thank you for playing such an important role in improving the health and lives of cats everywhere. Thanks to your support, we have grown exponentially over the past years, and I’m writing today with several improvements to our Basepaws Cat DNA Report, as well as important changes to our pricing structure.
Starting on November 1, 2019, we are increasing the price of our CatKit from $99 to $129 per kit. This adjustment – our first since 2017 – is a necessary step toward improving and widening our product offering. The new price will allow us to dig deeper into both breed and health research (such as diabetes and HCM), and ultimately deliver a better experience to you by adding more health markers, and increase the accuracy of the report.
As a pet health company, we want to be able to influence pet health beyond the content of your DNA kit. Ever wondered why your cat wakes you up at night? Or meows for treats instead of finishing her meals? We may have the answer in our new Coach My Cat Program, which is just one of the many new features you can expect from Basepaws in the future.
All of us at Basepaws are truly grateful for your support, and for helping us create a trustworthy community of cat lovers across the world. All of the new efforts described here will help us deliver new, and possibly life-changing, information about your cats, and we are here to support you with any questions, concerns, or cat related problems you may have.
We deeply care about all our customers and early adopters. This is why everyone who purchased a CatKit before November 1st, 2019 will continue receiving lifetime updates for free. As an additional benefit, if you wish to get another kit this year, I promise we will match your price so you may purchase the second CatKit at the price of your first one. Just drop us a note at email@example.com with your previous order information and we will make it happen.
You can get in touch with me personally, and anyone on our amazing Basepaws Team. Here’s my email: firstname.lastname@example.org — feel free to drop me a note, anytime.
Thank you for your support and look for more feline-first science and products coming your way soon from Basepaws.”
Anna Skaya, CEO & Founder @ Basepaws